{"id":6711,"date":"2015-07-25T12:46:45","date_gmt":"2015-07-25T12:46:45","guid":{"rendered":"http:\/\/www.tcustomz.com\/blog\/?p=6711"},"modified":"2015-07-26T13:23:44","modified_gmt":"2015-07-26T13:23:44","slug":"5-music-marketing-tips-how-to-engage-your-fanbase","status":"publish","type":"post","link":"https:\/\/www.tcustomz.com\/blog\/5-music-marketing-tips-how-to-engage-your-fanbase\/","title":{"rendered":"5 Music Marketing Tips: How to ENGAGE Your Fanbase!"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>If you&#8217;re a music\u00a0artist struggling to <span style=\"text-decoration: underline;\">effectively<\/span> promote your music online and build a buzz&#8230; here are\u00a0five proven <strong>music marketing tips<\/strong> to help you engage your existing fanbase and continue\u00a0to grow\u00a0a much larger following.<br \/>\n<iframe loading=\"lazy\" width=\"100%\" height=\"400\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/nLIynv9BcHw\"><\/iframe><\/p>\n<h3><a href=\"http:\/\/tcustomz.com#purchase-beats\" target=\"_blank\"><button class=\"btn btn-large btn-primary\" type=\"button\">DOWNLOAD HIP HOP BEATS FOR YOUR PROJECT HERE &gt;&gt;<\/button><\/a><\/h3>\n<p>Social media platforms are a great start to really connect with your fans and build relationships. You probably already know this much, however most artists aren&#8217;t executing their &#8220;promotion&#8221; strategies effectively at all.<\/p>\n<p>What do I mean exactly? Well, many of them continue to\u00a0<span style=\"text-decoration: underline;\">only<\/span> post links to their music&#8230; and that&#8217;s it. \u00a0Or worse, tagging everyone on Facebook or <a href=\"http:\/\/www.tcustomz.com\/blog\/how-to-effectively-promote-your-music-on-twitter-without-spamming\/\" target=\"_blank\">Twitter spamming a\u00a0link<\/a> to\u00a0people who don&#8217;t even want to hear from them in the first place.<\/p>\n<p><strong>The problem is <span style=\"text-decoration: underline;\">EVERYONE<\/span> is posting links to their music&#8230;<\/strong> doing the exact same thing as the next struggling artist just trying to &#8220;make it&#8221;.<\/p>\n<p>So how do you actually cut through all the clutter and noise? And reach the fans who want to hear your music and really build deeper connections with them?<\/p>\n<p>The reality is that it requires much more than good music alone to build a successful music career in\u00a02015. \u00a0In fact, it\u00a0requires that you\u00a0be very strategic about how you\u00a0leverage the various social outlets to your advantage.<\/p>\n<p>&nbsp;<\/p>\n<h2>So how do you actually do it?<\/h2>\n<p>Hands down, one of the most effective ways is by providing valuable\u00a0and\u00a0quality\u00a0content to your target audience. \u00a0In particular, <strong>video\u00a0content<\/strong>.<\/p>\n<p>Now let me first say this. \u00a0What is valued by your target\u00a0fanbase\u00a0may be subjective, and it might take you testing some things out to figure out what actually works best for you and your specific music goals.<\/p>\n<p>Nonetheless, I&#8217;ve compiled a list of <span style=\"text-decoration: underline;\">five general\u00a0music marketing tips<\/span>\u00a0to help you engage your fanbase using video content.<\/p>\n<p>These strategies\u00a0will help\u00a0you to come across more professional to your viewers, build more depth with existing fans and\u00a0attract new ones, as well as\u00a0stand out from the majority of other aspiring artists and help to further catapult\u00a0your music career.<\/p>\n<p>&nbsp;<\/p>\n<h3>1. Professional Music Videos<\/h3>\n<p>Every successful music artist, whether they&#8217;re on their independent grind or signed to a major label, releases professional music videos for their music. This is magnitudes more appealing than only linking people to your latest single or album, and as a result you&#8217;ll engage many more people to watch and listen!<\/p>\n<p>I personally would much rather watch a\u00a0music video than just listen to the music itself. It stimulates both visual and auditory senses, and if it&#8217;s dope, the user retention will most likely be higher in the &#8220;ADHD&#8221; prominent world we live in.<\/p>\n<p><strong>Oun-P &#8211; FACTS 2 Intro (prod. by TCustomz)<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"400\" height=\"225\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/QYw4_Oa9S08\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3>2. Recorded Interviews<\/h3>\n<p>Yet another simple\u00a0and proven form of video content to\u00a0engage fans, and at the same time\u00a0educate your following to know you a bit better.<\/p>\n<p>I&#8217;m always very interested to hear what my favorite emcee or producer has to say about what&#8217;s going on with them at the current moment. And if the questions are good,I typically get a lot of great insight that I wouldn&#8217;t get from the music alone.<\/p>\n<p>There are multiple ways to approach this, especially if you already have connections with people in the music and entertainment industry.<\/p>\n<p>But even if you have limited connections, you can also stage your own\u00a0video\u00a0interviews. \u00a0You can easily put together your own questions to answer. Record, edit, upload and boom! You&#8217;ve now got a piece of quality content that your fans will really appreciate.<\/p>\n<!-- Embedded with WP Embed Facebook - http:\/\/wpembedfb.com --><div class=\"wef-measure\" style=\"max-width: 400px;\"><\/div><div class=\"fb-video\" data-href=\"https:\/\/www.facebook.com\/tcustomzproductionz\/videos\/10153065365726733\" data-allowfullscreen=\"false\" data-autoplay=\"false\" data-width=\"400\" data-show-text=\"false\" data-show-captions=\"true\"><\/div>\n<p>&nbsp;<\/p>\n<h3>3. Vlogs (Day-in-the-life, etc. Get creative!)<\/h3>\n<p>I don&#8217;t see much of this type of content from up and coming music artists, but I&#8217;m not entirely sure why. \u00a0Because this content kills! \u00a0Just look at some of the really popular vlogging channels on YouTube. People love to be voyeurs &#8211;\u00a0get an unscripted\u00a0and\u00a0transparent look into\u00a0your life. \u00a0There are many ways you can flip this idea and make content that your fans will undoubtedly engage with and thoroughly enjoy. But be unique and have fun with this. And again, I want to stress &#8211; <em>get creative!<\/em><\/p>\n<p><a href=\"http:\/\/youtube.com\/tcustomzdotcom\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-6757\" src=\"http:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/07\/music-marketing-tips.png\" alt=\"music marketing tips\" width=\"429\" height=\"325\" srcset=\"https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/07\/music-marketing-tips.png 532w, https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/07\/music-marketing-tips-300x227.png 300w\" sizes=\"auto, (max-width: 429px) 100vw, 429px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>4. In-studio Sessions<\/h3>\n<p>Although\u00a0your vlogs don&#8217;t necessarily all have to be music related,\u00a0you may want to record some\u00a0in-studio sessions or other music related video content as well. \u00a0Have you ever seen <a href=\"https:\/\/www.youtube.com\/watch?v=-Ix5dicdL7c\" target=\"_blank\">Ryan Leslie&#8217;s in-studio session videos<\/a>? \u00a0I bet you can&#8217;t watch just one \ud83d\ude09<\/p>\n<p><iframe loading=\"lazy\" width=\"400\" height=\"225\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/6gcsx_gu8d8\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3>5. Compelling Instagram Vids<\/h3>\n<p>For those of you who are heavy users of\u00a0Instagram, use those 15 second video\u00a0clips\u00a0for something more compelling than just a link to your new song. \u00a0You could take clips from a previously recorded vlog, music video,\u00a0studio session&#8230; the list goes on. You may also periodically\u00a0post a quick video question to your existing followers. \u00a0They&#8217;ll love giving their opinion and this makes them feel like they&#8217;re more a part of your music and what you&#8217;re about.<\/p>\n<p><a href=\"http:\/\/instagram.com\/tcustomz\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-6759\" src=\"http:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/07\/instagram-videos.jpg\" alt=\"instagram videos\" width=\"397\" height=\"277\" srcset=\"https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/07\/instagram-videos.jpg 620w, https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/07\/instagram-videos-300x210.jpg 300w\" sizes=\"auto, (max-width: 397px) 100vw, 397px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Summary<\/h2>\n<p>Remember\u00a0that the\u00a0music itself is only a small part of you\u00a0building a successful music career. The music marketing tips\u00a0outlined in this article\u00a0are just a few of many you should\u00a0be leveraging\u00a0to engage your fanbase, and\u00a0I hope they&#8217;ve been helpful to you.<\/p>\n<p>&nbsp;<\/p>\n<h2>Let\u2019s Connect!<\/h2>\n<h5>DID YOU FIND THIS VIDEO HELPFUL? \u00a0PLEASE LIKE, COMMENT &amp; SHARE \ud83d\ude42<\/h5>\n<p><strong>I\u2019m very reachable on the following:<\/strong>\u00a0\u00a0<a href=\"http:\/\/www.tcustomz.com\/\">Official Website<\/a> | <a href=\"http:\/\/youtube.com\/tcustomzdotcom\" target=\"_blank\">YouTube<\/a> | <a href=\"http:\/\/facebook.com\/tcustomzproductionz\" target=\"_blank\">Facebook<\/a> | <a href=\"http:\/\/twitter.com\/tcustomz\" target=\"_blank\">Twitter<\/a> | <a href=\"http:\/\/soundcloud.com\/tcustomz\" target=\"_blank\">Soundcloud<\/a> | <a href=\"http:\/\/instagram.com\/tcustomz\" target=\"_blank\">Instagram<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>For more music marketing tips like this one:<\/h3>\n<h3><a href=\"http:\/\/youtube.com\/tcustomzdotcom\" target=\"_blank\"><button class=\"btn btn-large btn-primary\" type=\"button\">SUBSCRIBE TO THE YOUTUBE CHANNEL &gt;&gt;<\/button><\/a><\/h3>\n<h3><a href=\"http:\/\/www.tcustomz.com\/music-business-consulting.html\" target=\"_blank\"><button class=\"btn btn-large btn-danger\" type=\"button\">1-on-1 MUSIC MARKETING &amp; BUSINESS CONSULTING &gt;&gt;<\/button><\/a><\/h3>\n<h3><a href=\"http:\/\/tcustomz.com\/submit-your-music.html\" target=\"_blank\"><button class=\"btn btn-large btn-primary\" type=\"button\">FREE PROMO: GET YOUR MUSIC PLAYED AT THE LIVE MUSIC SHOWCASE EVENT &gt;&gt;<\/button><\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re a music\u00a0artist struggling to effectively promote your music online and build a buzz&#8230; here are\u00a0five proven <strong>music marketing tips<\/strong> to help you engage your existing fanbase and continue\u00a0to grow\u00a0a much larger following.<\/p>\n<p>DOWNLOAD HIP HOP BEATS FOR YOUR PROJECT\u00a0[&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":6733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1153],"tags":[2148,2150,1227],"class_list":["post-6711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding-tips","tag-music-artist-tips","tag-music-marketing-branding-tips","tag-music-marketing-tips","post-1","odd"],"_links":{"self":[{"href":"https:\/\/www.tcustomz.com\/blog\/wp-json\/wp\/v2\/posts\/6711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tcustomz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tcustomz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tcustomz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tcustomz.com\/blog\/wp-json\/wp\/v2\/comments?post=6711"}],"version-history":[{"count":46,"href":"https:\/\/www.tcustomz.com\/blog\/wp-json\/wp\/v2\/posts\/6711\/revisions"}],"predecessor-version":[{"id":6766,"href":"https:\/\/www.tcustomz.com\/blog\/wp-json\/wp\/v2\/posts\/6711\/revisions\/6766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tcustomz.com\/blog\/wp-json\/wp\/v2\/media\/6733"}],"wp:attachment":[{"href":"https:\/\/www.tcustomz.com\/blog\/wp-json\/wp\/v2\/media?parent=6711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tcustomz.com\/blog\/wp-json\/wp\/v2\/categories?post=6711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tcustomz.com\/blog\/wp-json\/wp\/v2\/tags?post=6711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}