{"id":6858,"date":"2015-08-05T19:44:51","date_gmt":"2015-08-05T19:44:51","guid":{"rendered":"http:\/\/www.tcustomz.com\/blog\/?p=6858"},"modified":"2015-12-07T00:23:42","modified_gmt":"2015-12-07T00:23:42","slug":"top-7-tips-facebook-ads-for-musicians","status":"publish","type":"post","link":"https:\/\/www.tcustomz.com\/blog\/top-7-tips-facebook-ads-for-musicians\/","title":{"rendered":"Top 7 Tips: Killer Facebook Ads for Musicians"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>My top 7 tips to successful <strong>Facebook ads\u00a0for musicians<\/strong>. How to effectively promote your music, grow your fan base and make more sales with killer Facebook campaigns!<br \/>\n<iframe loading=\"lazy\" width=\"100%\" height=\"400\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/e7_r8qDiKRc\"><\/iframe><\/p>\n<h3><a href=\"http:\/\/www.tcustomz.com\/blog\/5-music-marketing-tips-how-to-engage-your-fanbase\" target=\"_blank\"><button class=\"btn btn-large btn-primary\" type=\"button\">RELATED VIDEO: 5 Music Marketing Tips: How to Engage Your Fan Base &gt;&gt;<\/button><\/a><\/h3>\n<p>In addition to following the proven music marketing strategies in the article linked above, you&#8217;ll also want to explore\u00a0paid options to effectively promote your music, videos and other related content.<\/p>\n<p><strong>I&#8217;m a <span style=\"text-decoration: underline;\">HUGE<\/span>\u00a0fan of Facebook ads.\u00a0<\/strong>Why?<\/p>\n<p>Well, first off you have direct access to nearly 1.5 billion active users that you can promote to (yes, that&#8217;s billion with a &#8220;B&#8221;) .\u00a0It&#8217;s also one of the only current platforms that you can get such super niche targeting at\u00a0such a low cost.<\/p>\n<p>In other words,\u00a0with a relatively small budget and a little know-how, you can easily set up\u00a0an effective Facebook campaign to help accelerate and expand your reach.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6879\" src=\"http:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/facebook-users-1024x808.png\" alt=\"facebook users\" width=\"517\" height=\"407\" srcset=\"https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/facebook-users-1024x808.png 1024w, https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/facebook-users-300x237.png 300w, https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/facebook-users.png 1667w\" sizes=\"auto, (max-width: 517px) 100vw, 517px\" \/><\/p>\n<p>However, there are a few things you&#8217;ll want to know <em>first<\/em> before you start spending a bunch of money on ads. \u00a0Maybe you&#8217;ve even posted Facebook ads in the past, but haven&#8217;t yet\u00a0seen any real results.<\/p>\n<p>Well, I\u00a0wouldn&#8217;t rule them out just yet. First, let me share my\u00a0seven best Facebook ads for musicians tips\u00a0with you to help get you off on the right foot\u00a0\ud83d\ude42<\/p>\n<p>&nbsp;<\/p>\n<h4>Facebook Ads for Musicians<\/h4>\n<h2>1. There&#8217;s MUCH more to\u00a0Facebook Ads than the &#8220;Boost Post&#8221; button<\/h2>\n<p>The\u00a0boost post button you see in the bottom right-hand corner of every Facebook fan page post you make is simply <strong>Facebook&#8217;s &#8220;EASY&#8221; button<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6872\" src=\"http:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/facebook-boost-post-button.png\" alt=\"facebook boost post\" width=\"505\" height=\"129\" srcset=\"https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/facebook-boost-post-button.png 505w, https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/facebook-boost-post-button-300x77.png 300w\" sizes=\"auto, (max-width: 505px) 100vw, 505px\" \/><\/p>\n<p>Keep in mind, using this option can <em>potentially<\/em> work for you &#8211;\u00a0it&#8217;s a very simple and straight forward way for you to increase the reach of your particular post.<\/p>\n<p><em><strong>Side note:<\/strong> You may already know that over the years, as the algorithms have changed, Facebook has continued to limit\u00a0the\u00a0organic reach of your posts. \u00a0This is somewhat to encourage the use of their ads product &#8211; however,\u00a0\u00a0you can still see great organic results if your existing audience is actually engaging with your posts &#8211; i.e. commenting, liking and sharing. \u00a0This lets Facebook know that your other followers\u00a0will most likely enjoy it\u00a0as well,\u00a0and they&#8217;ll help populate it to their feeds without you necessarily having to sponsor it.<\/em><\/p>\n<p>When you click &#8220;Boost Post&#8221;, you have a few basic options to choose the amount of money you want to spend, how long you want to promote the post and the option to show it to your existing fans, and even their friends. And this might sound okay for starters, and it very well may give you some initial results.\u00a0However, depending on what you&#8217;re promoting specifically, there&#8217;s a lot of your target audience that you might be missing out on if you&#8217;re not exploring the advanced features in the\u00a0ads manager.<\/p>\n<p>&nbsp;<\/p>\n<h2>2. Know Your Niche!<\/h2>\n<p>To get the absolute best results with Facebook ads and make sure you&#8217;re not throwing\u00a0a bunch of money away, <strong>you&#8217;ve got to know your <span style=\"text-decoration: underline;\">target<\/span> audience<\/strong>. Know\u00a0the <span style=\"text-decoration: underline;\">specific<\/span> people you&#8217;re trying to reach with your posts. \u00a0When you hone in on a super niche audience, you&#8217;ll be magnitudes more likely to find the people who actually want to hear your music\u00a0and\u00a0further connect with you.<\/p>\n<p><strong>A big time mistake that I see many up and coming musicians make when running Facebook ads is that they try to target <span style=\"text-decoration: underline;\">everyone<\/span><\/strong>, or at least a much larger audience than they should be.<\/p>\n<p><strong>For example:<\/strong> Let&#8217;s say you&#8217;re a Hip Hop artist who primarily raps to\u00a0<a href=\"http:\/\/tcustomz.com\/east-coast-beats.html\" target=\"_blank\">East Coast beats<\/a>. Instead of trying to target anyone who&#8217;s a fan of Hip Hop music as a\u00a0very general,\u00a0umbrella genre\u00a0&#8211; why not\u00a0set up your targeting for very niche terms related to underground\u00a0or New York style rap music? \u00a0You may even try targeting the fan bases\u00a0of\u00a0East Coast artists already established in the game. \u00a0If this is setup and executed properly, your budget can really go a long way to reach your potential fans!<\/p>\n<p>So how do you do this exactly?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6871\" src=\"http:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/facebook-users.jpg\" alt=\"facebook-users\" width=\"540\" height=\"360\" srcset=\"https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/facebook-users.jpg 540w, https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/facebook-users-300x200.jpg 300w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>3. Create Custom Facebook Audiences<\/h2>\n<p>You can pick the specific people you want to reach with your ads by setting up custom Facebook audiences in the ads manager. \u00a0Depending on what\u00a0you&#8217;re promoting, you may want to set up an ad that only targets a certain subset of your existing fans, or setup a custom audience based on interests like I eluded to\u00a0in tip #2.<\/p>\n<p><strong>Two ways that I personally use custom audiences\u00a0that\u00a0work extremely well for me!<\/strong><\/p>\n<ul>\n<li><strong>Import your existing Email List<\/strong> &#8211; Assuming that you&#8217;re already building your list through an email manager like <a href=\"http:\/\/tcustomz.com\/aweber\" target=\"_blank\">Aweber<\/a> or <a href=\"http:\/\/tcustomz.com\/mailchimp\" target=\"_blank\">Mailchimp<\/a>, it&#8217;s very easy to export all your contacts and import those into a new custom audience in the ads manager. \u00a0Facebook will then associate the subset of\u00a0those emails that have\u00a0active Facebook accounts and allow you to show targeted ads to them. This is big!<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6873\" src=\"http:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/facebook-customer-list.png\" alt=\"facebook audience email list\" width=\"545\" height=\"413\" srcset=\"https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/facebook-customer-list.png 660w, https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/facebook-customer-list-300x227.png 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<ul>\n<li><strong>Recent website visitors <\/strong>&#8211;\u00a0You can also couple your email list audience with your\u00a0recent blog and website visitors. \u00a0It&#8217;s very easy for you to install the\u00a0tracking pixel Facebook provides on your entire site, or even select pages you specify by keyword targeting to collect all of your\u00a0traffic\u00a0into a new audience. \u00a0Fans, or potential fans\u00a0who have already been to your site at least once will most definitely people you want to follow up with. Why not easily set that up with just a few simple clicks in the Facebook ads manager? <strong>Don&#8217;t sleep on this one! This is by far my most used custom audience.<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6874\" src=\"http:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/facebook-website-traffic.png\" alt=\"facebook-website-traffic\" width=\"544\" height=\"419\" srcset=\"https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/facebook-website-traffic.png 657w, https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/facebook-website-traffic-300x231.png 300w\" sizes=\"auto, (max-width: 544px) 100vw, 544px\" \/><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2>4. Have a SPECIFIC Purpose for Each Ad<\/h2>\n<p>Focus on what your main objective is, what you&#8217;re actually trying to achieve with each particular ad. \u00a0<strong>To get the best results from each ad, I&#8217;d recommend limiting each post to one specific action.<\/strong><\/p>\n<p><strong>For example:<\/strong> If you&#8217;re trying to gain more &#8220;likes&#8221; on your Facebook fan page, and grow your existing followers, you would want to\u00a0set up a single ad that has that specific objective. \u00a0You wouldn&#8217;t want to ask people to like your page, opt in to your list <em>and<\/em> buy your music all in the same post. \u00a0You&#8217;d be better off setting up three separate\u00a0campaigns, so that you can better track the specific actions taken for each.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6876\" src=\"http:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/ad-objective-1024x671.png\" alt=\"ad-objective\" width=\"535\" height=\"351\" srcset=\"https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/ad-objective-1024x671.png 1024w, https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/ad-objective-300x197.png 300w, https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/ad-objective.png 1667w\" sizes=\"auto, (max-width: 535px) 100vw, 535px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>5. Promote MORE Than Just\u00a0an Offer<\/h2>\n<p>I&#8217;ve seen many up and coming musicians who\u00a0will <em>only<\/em> allocate an ad budget when they&#8217;re running a special promotional sale (i.e. Buy 1 Get 1 Free,\u00a0\u00a0Album Pre-launch\u00a0for 50% off, etc). \u00a0Personally when I do run special offers or sales, I make sure my ad is setup for a small subset of my existing fan base &#8211; primarily my email list, website visitors\u00a0and most definitely fans who have\u00a0already spent money with me in the past &#8211; my true supporters!<\/p>\n<p><strong>Facebook ads should be used for <em>much<\/em> more than just you selling something.<\/strong><\/p>\n<p>But one of the most important things with any kind of marketing\u00a0is\u00a0testing, testing, testing. \u00a0So if you haven&#8217;t seen the initial results with your ads, just know that this stuff <em>does<\/em> work if it&#8217;s applied properly and people actually like your music, videos and content &#8211; and actually <em>engage<\/em> with it.<\/p>\n<p>&nbsp;<\/p>\n<h2>6. Compelling Images<\/h2>\n<p>When creating an image ad, <strong>make sure your pictures are nice, professional, catchy and speak to <em>your<\/em>\u00a0niche.<\/strong><\/p>\n<p><em><strong>Side note:<\/strong> Facebook currently limits your ad images to only display\u00a0up to 20% text. \u00a0I&#8217;ve recently been experimenting with adding my\u00a0post&#8217;s headline\u00a0to the lower third of the image, and have seen some great results. You may even want to set up image split testing when creating your ad and test out what&#8217;s working best for you.<\/em><\/p>\n<p>Remember that many people are only on Facebook for short amounts of time to get caught up on any news, gossip or anything else that quickly catches their attention while scrolling through their feed. \u00a0So if your ad <em>is<\/em> shown to them,\u00a0make sure it\u00a0cuts through all the clutter &#8211; that it&#8217;s\u00a0compelling, easily understood and enticing to click.<\/p>\n<p><a href=\"http:\/\/tcustomz.com\/submit\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6877\" src=\"http:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/FACEBOOK-AD_MUSIC-SHOWCASE-1024x536.jpg\" alt=\"free music showcase\" width=\"539\" height=\"282\" srcset=\"https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/FACEBOOK-AD_MUSIC-SHOWCASE-1024x536.jpg 1024w, https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/FACEBOOK-AD_MUSIC-SHOWCASE-300x157.jpg 300w, https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/FACEBOOK-AD_MUSIC-SHOWCASE.jpg 1200w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/><\/a><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2>7. \u00a0Develop a Budget (start small and scale up)<\/h2>\n<p>Don&#8217;t be afraid to invest, but also know that you can (and should) start with a very small daily budget. Test some things out over a considerable amount of time, and as certain ads start to perform well for you, go ahead and\u00a0slowly start allocating more budget per day to those.\u00a0 Again&#8230; testing, testing, testing!<\/p>\n<div id=\"attachment_6878\" style=\"width: 550px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6878\" class=\"wp-image-6878\" src=\"http:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/facebook-ads-for-musicians-1024x535.jpg\" alt=\"facebook ads for musicians\" width=\"540\" height=\"282\" srcset=\"https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/facebook-ads-for-musicians-1024x535.jpg 1024w, https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/facebook-ads-for-musicians-300x157.jpg 300w, https:\/\/www.tcustomz.com\/blog\/wp-content\/uploads\/2015\/08\/facebook-ads-for-musicians.jpg 1200w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><p id=\"caption-attachment-6878\" class=\"wp-caption-text\">Facebook Ads for Musicians<\/p><\/div>\n<p>&nbsp;<\/p>\n<h2>Afterthoughts<\/h2>\n<p>You can continue to use Facebook as a free platform, and if you continue to post truly\u00a0engaging stuff &#8211; that your following continues to\u00a0like, comment and share\u00a0&#8211; you can definitely extend your organic reach and do okay without spending a dime. \u00a0However, there&#8217;s a huge benefit to using Facebook ads to scale your impressions, build deeper connections with existing fans,\u00a0building new ones, as well as expedite the growth of\u00a0your music career and generate more income.<\/p>\n<p>&nbsp;<\/p>\n<h2>Let\u2019s Connect!<\/h2>\n<h5>DID YOU FIND THIS VIDEO HELPFUL? \u00a0PLEASE LIKE, COMMENT &amp; SHARE \ud83d\ude42<\/h5>\n<p><strong>I\u2019m very reachable on the following:<\/strong>\u00a0\u00a0<a href=\"http:\/\/www.tcustomz.com\/\">Official Website<\/a> | <a href=\"http:\/\/youtube.com\/tcustomzdotcom\" target=\"_blank\">YouTube<\/a> | <a href=\"http:\/\/facebook.com\/tcustomzproductionz\" target=\"_blank\">Facebook<\/a> | <a href=\"http:\/\/twitter.com\/tcustomz\" target=\"_blank\">Twitter<\/a> | <a href=\"http:\/\/soundcloud.com\/tcustomz\" target=\"_blank\">Soundcloud<\/a> | <a href=\"http:\/\/instagram.com\/tcustomz\" target=\"_blank\">Instagram<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>FOR MORE MUSIC MARKETING TIPS LIKE THIS ONE:<\/h3>\n<h3><a href=\"http:\/\/youtube.com\/tcustomzdotcom\" target=\"_blank\"><button class=\"btn btn-large btn-primary\" type=\"button\">SUBSCRIBE TO THE YOUTUBE CHANNEL &gt;&gt;<\/button><\/a><\/h3>\n<h3><a href=\"http:\/\/www.tcustomz.com\/music-business-consulting.html\" target=\"_blank\"><button class=\"btn btn-large btn-danger\" type=\"button\">1-on-1 MUSIC MARKETING &amp; BUSINESS CONSULTING &gt;&gt;<\/button><\/a><\/h3>\n<h3><a href=\"http:\/\/tcustomz.com\/submit-your-music.html\" target=\"_blank\"><button class=\"btn btn-large btn-primary\" type=\"button\">FREE PROMO: GET YOUR MUSIC PLAYED AT THE LIVE MUSIC SHOWCASE EVENT &gt;&gt;<\/button><\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>My top 7 tips to successful <strong>Facebook ads\u00a0for musicians<\/strong>. How to effectively promote your music, grow your fan base and make more sales with killer Facebook campaigns!<\/p>\n<p>RELATED VIDEO: 5 Music Marketing Tips: How to Engage Your Fan Base &gt;&gt;<br \/>\nIn addition\u00a0[&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":6869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1153],"tags":[2165,2150],"class_list":["post-6858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding-tips","tag-facebook-ads-for-musicians","tag-music-marketing-branding-tips","post-1","odd"],"_links":{"self":[{"href":"https:\/\/www.tcustomz.com\/blog\/wp-json\/wp\/v2\/posts\/6858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tcustomz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tcustomz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tcustomz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tcustomz.com\/blog\/wp-json\/wp\/v2\/comments?post=6858"}],"version-history":[{"count":23,"href":"https:\/\/www.tcustomz.com\/blog\/wp-json\/wp\/v2\/posts\/6858\/revisions"}],"predecessor-version":[{"id":7529,"href":"https:\/\/www.tcustomz.com\/blog\/wp-json\/wp\/v2\/posts\/6858\/revisions\/7529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tcustomz.com\/blog\/wp-json\/wp\/v2\/media\/6869"}],"wp:attachment":[{"href":"https:\/\/www.tcustomz.com\/blog\/wp-json\/wp\/v2\/media?parent=6858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tcustomz.com\/blog\/wp-json\/wp\/v2\/categories?post=6858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tcustomz.com\/blog\/wp-json\/wp\/v2\/tags?post=6858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}